Outliers Brewing Company Logo and Branding
Branding for Outliers Brewing Company, located in the historic Chatham Arch neighborhood of downtown Indianapolis. Outliers is the sister brewery to popular Brugge Brasserie, located on Indy's Northeast side.
Screen printed Kegs and a flip top growler
Keg Collars
Keg collars show the date beer goes in the keg. These fit into the top of the keg, around the tap. Brugge beer is also brewed and sold at the Outliers brewery.
Embroidered long sleeve shirts, an embroidered buffalo plaid jacket for employees and delivery persons, and three screen printed tshirts. A large portion of Outliers' location is a retail shop where these items can be purchased, along with imprinted golf frisbees, flip top growlers, various stickers and buttons, and two types of screen printed pint glasses.
Custom tap handles (left), and by law a sticker must be applied to all outside growlers, not screenprinted with the Outliers branding and legal disclaimers. The buffalo plaid motif is carried through multiple items — the brewery's flagship IPA is called "Buffalo Jacket."
Social Media Graphics
Palla Flip Top Growler and Screen Printed Pint Glass
Exceptional Indiana Beer
The Outliers logo can also be used as a lock up. The tagline "Exceptional Indiana Beer" is used as a play on words for "outlier" — something that exists outside the curve, or something exceptional. This design can be seen on banners, signage, stickers, and coasters.
